Julie Felss Masino is the Chief Executive Officer of Cracker Barrel Old Country Store, leading one of America’s most beloved restaurant chains. She took charge in November 2023 and brought over 30 years of business experience to the role. Her journey from working at retail stores to becoming a top corporate leader shows what hard work and smart choices can achieve.
This article covers everything about Julie Felss Masino net worth 2026, her husband David Masino, and her impressive career timeline. You’ll learn about her ethnicity and religion, height and weight, plus her education from Miami University to Stanford. We’ll explore how she led companies like Taco Bell and Starbucks before joining Cracker Barrel as their new business leader.
Who is Julie Felss Masino
Julie Felss Masino is an American business executive who became President and Chief Executive Officer of Cracker Barrel in late 2023. She officially took charge on November 1, 2023, bringing fresh energy to this beloved American brand. Before this Cracker Barrel leadership role, she spent years building expertise at major companies like Yum Brands and Starbucks.
Her professional journey spans retail and restaurant operations across multiple continents. As Taco Bell president for both international and North American markets, she learned how to balance local tastes with global brand standards. This experience now helps her guide Cracker Barrel’s strategy and growth in competitive markets.
Key Highlights About Julie Felss Masino:
- Joined Cracker Barrel Board of Directors the same day she became CEO in November 2023
- Led Taco Bell International operations from January 2020 to June 2023
- Served as President of Taco Bell North America before moving to international markets
- Spent 12 years at Starbucks in various leadership positions learning customer experience strategies
Net Worth, Ethnicity & Religion
Julie Felss Masino net worth 2026 sits between 15 million and 50 million dollars from her decades in corporate leadership. Her salary and earnings come from executive compensation packages, stock options, and performance bonuses tied to company success. These wealth estimates reflect her value to shareholders and the premium companies pay for proven business leaders.
Her American White ethnicity connects to her Nashville Tennessee roots where she grew up. According to available sources, she follows the Jewish religion, though she keeps her spiritual life private. This background shaped her values around community and hospitality that align perfectly with Cracker Barrel’s brand identity.
| Personal Details | Information |
| Net Worth 2026 | $15-50 million |
| Ethnicity | American White |
| Religion | Jewish |
| Nationality | American |
Husband, Parents & Children
Julie Felss Masino is married to David Masino, though she keeps her personal life details away from the media spotlight. The couple prefers privacy regarding their relationship timeline, wedding details, and how they first met. Like many successful executives, she draws a firm boundary between her public business achievements and private family moments that belong to her loved ones alone.
Her in-laws are known simply as Mr. Masino and Mrs. Masino in the limited records available. Information about her own American parents who raised her in Nashville Tennessee remains mostly unknown to the public. She hasn’t shared details about siblings or whether she has children, protecting her family from unnecessary media attention in today’s oversharing culture.
Marriage and Family Life
Julie Felss Masino husband name is David Masino, though she guards her personal life details carefully. The couple maintains privacy about their relationship timeline and how they met. Like many top executives, she draws a clear line between public professional achievements and private family moments.
Her in-laws are referred to simply as Mr. Masino and Mrs. Masino in available records. Information about her own American parents remains limited, as she prefers keeping family out of the spotlight. This approach lets her focus public attention on business results rather than personal matters.
Family Background
Details about Julie Felss Masino parents and family stay mostly under wraps. Her father and mother raised her in Nashville, giving her Southern roots that connect to Cracker Barrel’s heritage. Whether she has siblings or children isn’t publicly confirmed, showing her commitment to protecting loved ones from media attention.
The Masino household values privacy in an age where executives often share everything online. This choice speaks to her preference for letting work accomplishments define her public image. Family details that do surface come from professional bios rather than social media posts or interviews.
Early Life & Educational Details
Julie Felss Masino was born in 1973 in Nashville, Tennessee, making her 53 years old as of 2026. Growing up in Music City gave her exposure to hospitality culture that Tennessee is famous for worldwide. Her childhood in the South likely influenced her understanding of customer service and community values that restaurants like Cracker Barrel treasure.
Her educational background from Miami University in Oxford, Ohio provided the foundation for her business career. She earned a Bachelor’s degree in Communications, learning how to connect with different audiences effectively. This skill became crucial as she moved up through companies where clear messaging drives both employee engagement and customer loyalty.
Education and Professional Development:
- Graduated from Miami University with Communications degree in the 1990s
- Completed Stanford Directors College program at Stanford Law School in June 2023
- Earned AWS Certified Cloud Practitioner certification from Amazon Web Services in January 2021
- AWS certification credential ID L1QKQJRBB2BQQQC7 expired in January 2024
Height & Weight
Julie Felss Masino stands 5.5 feet tall, which translates to approximately 1.6 meters in height. Her appearance includes distinctive silver hair that she wears naturally, showing confidence in aging gracefully. Brown eyes complete her look, and she maintains a professional image fitting for a Chief Executive Officer position.
Physical stats show she weighs around 55 kilograms or about 121 pounds. These body measurements reflect a healthy lifestyle despite the demanding schedule that comes with running a major American brand. Her approachable appearance matches the warm, welcoming atmosphere Cracker Barrel aims to create in every location.
| Physical Stats | Measurements |
| Height | 5.5 ft (1.6 m) |
| Weight | 55 kg (121 lbs) |
| Hair Color | Silver |
| Eye Color | Brown |
Career Details
Julie Felss Masino professional journey started on retail floors at companies like Macy’s, J. Crew, Coach, and Godiva Chocolatier. These early corporate roles taught her operations from the ground up, understanding what customers want when they walk through doors. She learned inventory management, sales strategies, and team leadership during this formative period in her career path.
Her big break came when Starbucks hired her in 2002 for leadership positions that she held until 2014. Twelve years at the coffee giant exposed her to global expansion, supply chain complexity, and brand consistency across thousands of locations. After Starbucks, she became CEO of Sprinkles Cupcakes from 2014 to 2017, proving she could run her own show.
Career Timeline Highlights:
- Started at retail companies including Macy’s, J. Crew, Coach, and Godiva Chocolatier in the 1990s
- Joined Starbucks in 2002 and held various leadership roles until 2014
- Served as CEO of Sprinkles Cupcakes from 2014 to 2017
- Led Mattel’s Fisher-Price division as President and General Manager from April 2017 to January 2018
- Became Taco Bell North America President in January 2018
- Moved up to Taco Bell International President role in January 2020
- Appointed Cracker Barrel CEO in July 2023 and started November 1, 2023
Her Yum Brands career at Taco Bell showed she could handle fast-paced restaurant operations across different markets. Managing Taco Bell International meant dealing with cultural differences, local regulations, and adapting menus while keeping the brand recognizable. These skills transferred perfectly to her current challenge of modernizing Cracker Barrel while respecting its Old Country Store traditions.
The Mattel Fisher-Price position added toy retail experience to her resume between Sprinkles and Taco Bell. Though brief, this role demonstrated her ability to jump between industries and quickly grasp new business models. Her 30 years of leadership experience now guide restaurant operations, retail strategy, and Board of Directors decisions at Cracker Barrel.
Frequently Asked Questions
Who is Julie Felss Masino?
Julie Felss Masino is the President and Chief Executive Officer of Cracker Barrel Old Country Store since November 2023. She’s an American business executive with over 30 years leading major restaurant and retail brands.
What is Julie Felss Masino net worth in 2026?
Her net worth in 2026 is estimated between 15 million and 50 million dollars. This comes from executive compensation, stock options, and bonuses earned throughout her corporate leadership career.
What is Julie Felss Masino age in 2026?
She is 53 years old in 2026, having been born in 1973 in Nashville, Tennessee.
Who is Julie Felss Masino husband?
Her husband name is David Masino. The couple keeps their personal life and marriage details private away from public attention.
What is Julie Felss Masino ethnicity and religion?
She has American White ethnicity and follows the Jewish religion according to available sources.
What is Julie Felss Masino height and weight?
She stands 5.5 feet tall (1.6 meters) and weighs approximately 55 kilograms (121 pounds).
What is Julie Felss Masino education background?
She earned a Bachelor’s degree in Communications from Miami University in Oxford, Ohio. She also completed Stanford Directors College at Stanford Law School in 2023 and received AWS Certified Cloud Practitioner certification in 2021.
Conclusion
Julie Felss Masino biography reveals a business leader who earned every step of her success. From Nashville Tennessee beginnings to becoming Cracker Barrel CEO, she built expertise across restaurants, retail, and consumer brands. Her net worth reflects the value she creates for companies willing to invest in proven talent.
Her story inspires anyone wondering if hard work and strategic career moves still matter in the corporate world. The American businesswoman proved that switching between industries strengthens rather than weakens a leader’s abilities. Whether at Starbucks, Taco Bell, or now Cracker Barrel, she focuses on people, operations, and sustainable growth.
As she continues steering Cracker Barrel through 2026 and beyond, her leadership style emphasizes both tradition and innovation. The combination of her Communications degree foundation, Stanford Directors College training, and real-world battle scars positions her to write the next chapter for this American icon.
Ronan Vale is a pop culture enthusiast and entertainment writer with a passion for uncovering the stories behind the stars. He brings fresh perspectives on celebrity news, lifestyle trends, and entertainment insights, engaging readers with a mix of curiosity, depth, and insider knowledge.
